Many emerging entrepreneurs understand one thing: they need to build a brand. A business is much more than the goods and/or services you provide. Your business is your relationship with your customers, your reputation in the marketplace, and what people think of when they think of your company. All of this equals brand. The problem is, while many people understand what a brand is, they don’t understand how to build one themselves. Keep reading to find out what I think most new brands need to know.
LinkedIn has contextualized stories for its audience, taking cues from the platforms before it. Keep reading to find out what, I think, you need to know about the latest marketing feature on one of the largest social networks in the world.
Whether you are a public figure or not, you’re always going to have to deal with people’s opinions of your work. Sometimes, it will be valid; other times, it won’t. Judge the judger, before you let their opinion get to you. Regardless of who is giving you the praise, or the criticism, you should never allow someone else’s opinion to make you sad.
Influencer marketing is one of the most misunderstood concepts in business.
Facebook is preparing to launch its very own competitor to TikTok, Instagram Reels. Using the popular photo-sharing platform as a testing field, Instagram Reels will have several, nearly identical, features that mirror TikTok’s; the Chinese based newcomer.
As we navigate this new landscape of work and business post-corona, esports is one of the many industries that’s being heavily impacted. In my opinion, this is going to be a watershed moment for esports.
The world was moving towards direct-to-consumer anyway, COVID just accelerated it because people got forced into new behaviors. Now that people have had a taste, it’s going to be very hard to “wean them off” of the convenience, price power, and enjoyment of e-commerce buying. It doesn’t mean that people aren’t going to go to stores anymore, it just means that a lot of consumers have added e-commerce into the mix or that e-commerce is now a bigger percentage of their overall activity. Find out what you should be doing to capitalize on this shift.
In the current environment with how coronavirus is impacting large and small businesses, putting a focus on e-commerce is absolutely essential. I’ve been in the e-commerce world since 1996 (when Wine Library launched an online store) so I’m a huge believer. But at this point, the cat’s out of the bag. I just can’t imagine anybody not […]
As we’re navigating through this challenging time, I wanted to share some insights and hypotheses around what businesses can consider as they’re adapting and innovating in this environment. Here are a few things on my mind: Leaders Work For Their Employees, Not The Other Way Around Many large organizations are having to adjust to the […]
Never ever do something you can’t afford financially or emotionally. That being said, some make emotional decisions over the idea of “free work.” As they say, “nothing in life is free.”