This piece brilliantly ties together leadership lessons from the great conductors in music to similar leadership lessons in the business world.
Red Rocket recently acquired Restaurant Furniture Plus, a B2B e-commerce website selling furniture to restaurants. What made this business different from most of the other businesses I have managed was the fact it was 100% a virtual company. The founders worked from their homes in California and the fulfillment team worked from their homes in Ohio. So, we decided […]
Over the last several years, many technologies have been developed to help accelerate and automate the sales and marketing functions. First, it was upper funnel tools that help drive customer awareness and consideration through marketing automation, which I have previously written about. Then, came the middle and lower funnel tools that help drive customer evaluation and […]
Here some common traits that are found in some of the most powerful marketing teams in the e-commerce industry.
Every entrepreneur believes they have the greatest product that is going to revolutionalize the world, worthy of venture capitalists bathing them in piles of cash to achieve their dream. But, venture capitalists don’t back products, they back winning business models. And, winning business models are anchored by companies that have the potential to generate lots […]
Getting the word out about your startup business is always a challenge, but at least there are a handful of techniques you can focus on to jump start your early marketing efforts, all of which are available on a cost-effective basis.
The best marketers turn to marketing attribution tools to help optimize marketing within every sub-channel of their business. Let me explain.
The common mistake that most entrepreneurs make when setting up their management team is filling it with people that they feel are easier to control or won’t make them look stupid. That typically means an older, former CEO would never get a reasonable look as a direct report into the CEO of most early-stage companies. […]
Come on, we have all thought it as entrepreneurs, at one point or another in our careers: “I just wished I could clone myself in finding new employees for my business. Nobody works harder than me. Nobody is as smart as me. I don’t trust anybody to make decisions or manage teams better that I […]
Early stage companies have many demands on an employee’s time. From getting the product built to marketing for new customers to getting the capital lined up, it is a never ending battle to fit in all that work in a limited amount of time. But, what I often see is productivity gets squeezed by early-stage entrepreneurs […]