If you’re looking to improve your sales process — look no further than the “2017 B2B Buyer’s Survey Report“. Buyers want things to be easy. So easy, in fact, that 89 percent of survey respondents said that they chose vendors that made a return on investment easier to prove or that could be easily justified with […]
Matt Sunshine is a managing partner for The Center for Sales Strategy and LeadG2, a company that specializes in improving sales performance and lead generation. Previously, Matt also worked as the center’s executive vice president and a senior consultant. Matt has more than 20 years of experience in sales and media relations.