Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today’s marketing industries. Maslow’s theory suggests that there are 5 levels of needs: physiological, safety, love and belonging, esteem and self-actualization. We must fulfill each need before reaching the next. As a marketer and technology enthusiast, my job is to […]
Business
CryptoWinter Has Nothing On FAMGA Winter Market Cap Loss
Per CoinMarketCap, total crypto market capped peaked at $795.8 billion on January 7, 2018. Since that time, we’ve lost over $680 billion in market cap. We’re down over 85%. Crypto total market cap bottomed at $102 billion. So at the bottom, crypto had lost $692 billion. However, the total amount lost by FAMGA (my acronym […]
Machines That Smell Trouble
Abruptly, I enter the cab escaping the arctic weather to confront something worse than freezing rain – body odor. Luckily, another taxi pulled to the curb and I continued my journey to last Tuesday’s RobotLab forum on Cybersecurity & Machines. Moderating a panel at the new Global Cyber Center, with John Frankel of ffVC and Guy Franklin of SOSA, I […]
Your Practical Brand Marketing Strategy
When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
Lies, Damned Lies, and Startup Legal Fees
Spend enough time working in startup ecosystems, and you’ll hear a whole spectrum of conflicting advice about startup legal fees and working with lawyers; some of it great, and some of it total nonsense.
Is the Green New Deal Sustainable?
Washington DC was abuzz with news that had nothing to do with the occupant of The White House. A group of progressive legislators, led by Alexandra Ocasio-Cortez, in the House of Representatives, introduced “The Green New Deal.” The resolution by the Intergovernmental Panel on Climate Change was in response to the alarming Fourth National Climate Assessment by […]
The Rise Of Audio Branding
As voice gets more popular, audio branding is about to become significantly more important. Sonic branding is about how your brand sounds and how it gets recalled or remembered — like the little jingle at the beginning of video games or the sound when you boot up your computer.
Due Diligence and the Fallacy of Risk-Adjusted Returns
A 2008 paper “How Unlucky is 25-Sigma”, describes an interview with Goldman Sach’s then-CFO David Viniar who referred to their flagship fund’s 27% loss in August 2007 as a “25 Sigma event”. The paper goes on to analyze this statement and quickly shows that a 25-Sigma event would take place once in 1.309e+135 years, a […]
Why Super Bowl Commercials Should Cost More Than They Do
Super Bowl commercials are incredibly underpriced – even at a $5 million+ price tag, they should cost way more than they do in 2019. If you told me that you have $25 million and you wanted to sell some stuff, I would look at Super Bowl commercials first — then I would look at Facebook, Instagram, and […]
10 Areas Where You Can Win With Predictive Analytics
Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. By contrast, predictive analytics uses data patterns to make forward-looking predictions that guide you to where you should go next. This is a whole new world for small businesses seeking enterprise application opportunities, as well as social […]