Content, and the marketing tools and analytics that support its business models was one of our earliest areas of investment focus. That seemed natural. We had domain expertise, great contacts, and strong reputations. But, perversely, our deep involvement actually led to quick, radical shifts in our views here.
In today’s era of STEM skills shortages and the brutal “war for talent,” employers are looking for ways to stand apart from their hiring competitors. The young, entrepreneurial, tech workforce wants to make an impact, and a great place for employers to start is on climate action…
Conventional thinking in business has long been that strategic decisions are made by humans, while the focus of automation and machine learning should be on execution. With the speed of change and volume of market feedback today, as well as the advances in machine learning, Amazon, Alibaba, and others have proven the value of software-driven strategy decisions.
I still remember it like it was yesterday. I was 19, a broke college student at the University of Washington. My parents were having a difficult time financially and I made the choice to drop out. I found a full-time job as a bank teller making minimum wage – yet, I still didn’t make enough […]
Crypto is a new computing paradigm, poised to create more disruption and wealth creation in the next 20 years, than the internet has in the last 20. The question I face as a VC is who is going to capture that massive wealth creation? The wealth creation can either go largely to the five incumbents […]
The Internet has revolutionized the way we interact, study, research, and do business. As a modern care coordination company based in New York, we use the Internet to help families manage the care of loved ones across the United States. Our ability to reach those families is threatened by the repeal of net neutrality rules, […]
Rising labor costs and rents worldwide are driving retail establishments toward a mechanical future, potentially leaving 66 million human workers in jeopardy.
Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.
Many of those my age will remember Magic: The Gathering. Part of the joy of physical card collecting was unwrapping a card that you had no idea how many other people had access to in the world. It’s possible that those cards might not ever be manufactured after a limited run, and therefore your card […]
Retargeting can be intimidating because it’s far from a “set it and forget it” venture. It requires constant testing to ensure profitability. But you can devise a strategy to maximize your efforts by focusing on using retargeting to win new customers, prioritizing segmentation, not going overboard, and incentivizing consumers with promotions and discounts. By using these strategies, your startup could find its power in transforming missed opportunities into new ventures.