A look at how businesses can transform their TVs from background noise to short-form entertainment that could increase revenue in a Post-COVID-19 world.
Think of books, radio, film, and television: audiences had no choice but to sit back and read, watch, or listen, with no role to play in the narrative, no opportunity to fully engage all the senses.
Then the Internet arrived—the first two-way mass medium in history—and with it, people suddenly had the ability to engage with content, to share it and give feedback. This ushered in the new wave of social media, where people could not only comment on and share content but also create their own.
What is an emergent community? If you’re building a community-based business this a must-read from one of the leading VCs in the space.
Recently, Netflix had its first drop in US users in nearly a decade. The streaming giant’s subscriber base fell by 130,000 in the US– the first drop since 2011 according to the Wall Street Journal. Netflix has always been an expert at playing the long game (remember when they used to ship you DVDs?), but […]
Neuralink proposes to transcend reality and make virtual experiences feel totally real. How will Elon Musk’s neuralink challenge subjectivity?
The more content you put out for more audience demographics and segments, the more you can really understand what they respond to and refine what you’re putting out based on actual data – instead of only depending on the subjective opinions of decision-makers.
Each year, our funds define specific areas of investment focus for the year. We then do a mid-year review of each of these and adjust our approach if necessary. Most often, this mid-year correction is modest, just a tweak or lane change. But this summer, we felt that changes in our immersive experiences and content […]
New York Venture Partners’ Managing Director Trace Cohen shares his predictions for tech for 2019 and takes a look at how his 2019 predictions fared.
Content, and the marketing tools and analytics that support its business models was one of our earliest areas of investment focus. That seemed natural. We had domain expertise, great contacts, and strong reputations. But, perversely, our deep involvement actually led to quick, radical shifts in our views here.
Mastering content creation and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand. Shared […]