Startups feel like sprints in the beginning, but for any of us who have done this before, we’ve learned that it’s a marathon. We’re judged by our speed when we start — and our endurance when, and if, we finish. When Does “Pacing” Ourselves Start to Matter? Not in the beginning. In the beginning, it’s […]
With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Thus in every business, big or small, culture can make or break […]
VC Mike Edelhart shares why he is looking at opportunities in the affordable luxury (aspirational) product space and consumer goods derived from deep science with high emotional content.
Be proactive in defining your personal and business identity early with positive content, well before your product debuts, highlighting your current vision, accomplishments, and personal image
The hardest part of becoming the business leader you need to be is learning and changing yourself, rather than trying to change the people around you.
Data-driven decision making has been the mantra of most good CEOs and CMOs over the better part of the last decade. They want all marketing decisions to be based on solid data, which had previously not been available but is today in high amounts. But, data can be deceiving. It may lead you in one direction, when in fact the right answer may be completely in the opposite direction.
American Express started off originally in express mail) and J.P. Morgan in chemical manufacturing. Why the shift in models?
It’s time for all services organizations to take a future-oriented view of customer experience and relationships, rather than the traditional retrospective view. Services are no longer a simple people-to-people business.
New startups actually have an advantage over mature businesses in anticipating and reacting to the four key decisive customer buying moments.
An honest and candid look at startup challenges to save entrepreneurs some grief and money.