Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be applied to today’s marketing industries. Maslow’s theory suggests that there are 5 levels of needs: physiological, safety, love and belonging, esteem and self-actualization. We must fulfill each need before reaching the next. As a marketer and technology enthusiast, my job is to […]
Every mature company I know is looking for more innovation from within. They are painfully aware that tenure on the list of S&P companies is shrinking – from thirty-three years back in 1964, down to twenty-four in 2016, and predicted to be just twelve by 2027. They need inside intrapreneurs who think and act like the outside […]
Ever wish you could be a fly on the wall after a meeting with an investor? After the platitudes have been exchanged, the masks fall and the gloves come off?
Many modern software product teams believe agile development translates to constant improvement for customers, and as a result, resist formal roadmaps. But as products and categories mature, the game changes. Scaling startups face completely different market challenges than when they first entered their markets. Do they move into an adjacent category to get more share […]
I wanted to round up four problems you may face as a company leader and offer my solutions to those problems. Whether you’re a small startup or a Fortune 500, these four pieces of advice have always helped me in growing and maintaining my businesses.
I often think about how my mother raised me to become the person I am today. Not only was she a single parent, she was also an immigrant new to the country. Through her drive and dedication, my mother had the biggest impact on how I chose to spend my time. From a young age, […]
If you are an entrepreneur, you already know that starting a business is a lot of work. While courses and degrees may help you prepare, there are some things you just have to learn on the job. Through trial and error, I learned some hard lessons deep in the trenches. Here are 5 things I wish I knew before starting my own business.
Whether your company is a startup or a mature business, the last thing you need in the office is toxic work culture. Yet, according to a recent study, more than half of tech employees see their current office culture as toxic. That can’t possibly be healthy for employee morale, productivity, or customer focus. The sad part is that many executives still don’t know how to recognize the signs.
When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand is consistent when distributing public (and internal) communications. However, those things […]
Your role is to get people around you to creatively and intelligently think together. That’s the essence of effective collaboration.